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Category: Customer Behaviour

Marketing Strategy to Build a Premium Brand.

On July 2, 2020November 10, 2020 By Ola van ZylIn Blog post, Brand Engagement, Customer Behaviour, Digital Branding, online marketingLeave a comment

Marketing Strategy to Build a Premium Brand. The right brand for your personality. Emotional drivers of customer behaviour. Choosing a brand name, color, logo and slogan.

Digital Branding and Brand Engagement – Content Marketing

On June 1, 2020November 16, 2020 By Ola van ZylIn Brand Engagement, Customer Behaviour, Digital Branding, online marketing7 Comments

Content marketing - fundament of digital branding and brand engagement. Content marketing Strategy. Branded Content Distribution Strategy. Content Marketing Trends 2020.

Digital Branding and Brand Engagement – Digital Customer Behaviour

On May 29, 2020December 30, 2020 By Ola van ZylIn Brand Engagement, Customer Behaviour, Digital Branding, online marketing6 Comments

Digital branding and brand engagement. Digital customer behaviour. Brand advocacy. Participation branding.

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